This version is called Thread Magic and as far as I can tell is identical.
Silicon-based thread conditioner is something I continuously use when doing any hand quilting or needle turn appliqué.
The soft silicon coats and smoothes threads, helping to make them last longer and keeps them from tangling. Especially useful on the thin threads that easily fray. This new version of this conditioner contains more product, and also has a re-designed package that makes application to a thread easier.
Little slits in the top edge of the container make it possible to drag a thread through the silicon gum or gel without removing the product from the container.
In the past I would pull out little balls of the gummy stuff which would then get misplace or end up mushed into the carpet. This new container addresses the deployment of the product. So glad to find that Thread Heaven hasn't gone forever and instead is now available 'new and improved'.